Influencing has nothing to do with your follower count
I had a mini-meltdown last week when my engagement tanked, but I picked myself back up and kept at it. We all ebb and flow during the content creation game. Never let it win.
Take it from someone who has a nice size following; your follower count has zero to do with your ability to create influence and build community. A hefty audience does help, but it is not the only solution to the influencing game.
As a matter of fact, I have to work twice as hard to create influence because my community has rapid growth. It’s hard to keep up. I wish I knew what I know now early in my influencing journey because it would have been a game-changer. But it’s OK, you live and learn. And now you get to learn from my mistakes and mishaps.
Over the past 10 years, Instagram has made major platform upgrades to help creators and users enhance how they share images and videos. But instead of looking at it as a way to help, most of us have looked at it as a hindrance.
The biggest complaint has been the removal of the chronological timeline. But if we are honest, we really don’t want it, nor do we miss it. The home screen tailors our needs, showing us exactly what we want to see. Giving more space to your friends and the content you interact with the most. Is that a bad thing? I don’t think so.
I was that person who hollered about the frustration of the algorithm consistently until I read another social-focused newsletter that changed my entire outlook on navigating the way Instagram presents content to me.
I had my most recent outburst last weekend when Instagram, yet again, switched something up, causing my engagement to tank completely. My IG stories had 100 views one day. 100 VIEWS for an account with over 108,000 followers. I almost deleted the app (not the profile), but the app. Seriously.
You are not alone in the frustration game. We all feel it, no matter your audience size. We have to keep going. I did not let the low view count stop me from sharing and creating content. I showed up and showed OUT for the 100 or so people that view my story that day.
Because this was such a lightbulb for me, I had to share this gem with you. I shared verbatim quotes from a former Instagram Design employee and added my color commentary to their perspective.
Check it out, and let me know what you think! Reply or comment right here.
Because understanding the algorithm is extremely important to how you show up, produce, create and share content, that is the only learning I am providing this week. Inside you will also find other hyperlinked learning that I’ve previously share that will continue to connect your dots.
As a bonus, make sure you check out the June National Holiday post. June brings many great holidays for you to connect your brand to. I am very excited to create and share content for Black Music Appreciation Month, Best Friends Day, Splurge Day, and Social Media Day.
Remember to read between the lines on national holidays; they don’t have to be taken at face value. I also include hashtag suggestions for these holidays. The key is not to overthink it.
Happy Creating Friend!