I don't know how or who started the national holiday trends, but they are here. And since they are here, we might as well capitalize on the ones that align with your business strategy.

Part of trending and brand building starts with linking yourself to something that is already being talked about. Hence why everyone jumps on every single social media challenge in hopes of their version of it catches steam.

This gets old, quick.

So instead of spending your precious time learning a new dance or perfectly positioning your fingers in mid-air so you can make words magically appear, why not create content around something that is already being talked about.

Here are some holidays you can build messaging around.

All Month

• National Month of Hope

• National Financial Literacy Month

• National Internship Awareness Month

• Lawn and Garden Month

• National Couple Appreciate month

• National Decorating Month

• National Garden Month

• National Humor Month

• National Jazz Appreciate Month

• National Straw Hat Month

• National Poetry Month

• National Volunteer Month

• Stress Awareness Month

National Days

• April 1: April Fools Day // National Burrito Day

• April 2: National Reconciliation Day // Good Friday

• April 3: National Chocolate Mousse Day // National Love Our Children Day // National Handmade Day // International Pillow Fight Day

• April 4: National Hug a Person Day // National Vitamin C Day // Easter

• April 5: National Read a Road Map Day // National Caramel Day

• April 6: National Student-Athlete Day

• April 7: National Walking Day // National Beer Day // National No Housework Day

• April 8: National Empanada Day

• April 9: National Cherish an Antique Day // National Unicorn Day

• April 10: Encourage a Young Writer Day // National Siblings Day

• April 11: National Pet Day

• April 12: National Grilled Cheese Sandwich Day

• April 13: National Scrabble Day

• April 14: National Ex-Spouse Day (whoa) // National Gardening Day // National Reach as High as You Can Day // Look up at the Sky Day // International Moment of Laughter Day

• April 15: National Take a Wild Guess // National Tax Day // World Art Day

• April 16: National Wear Your Pajamas to Work Day

• April 17: National Haiku Poetry Day

• April 18: National Columnists' Day // International Amateur Radio Day

• April 19: National Hanging Out Day

• April 20: National Look like Day // National Pineapple Upside Down Cale Day // Weed Day

• April 21: National Kindergarten Day // National Administrative Professionals Day

• April 22: National Earth Day // International Mother Earth Day // National Teach Children to Save Day

• April 23: National Picnic Day // National Take a Chance Day // National Take our Children to Work Day // World Book & Copyright Day

• April 24: Fashion Revolution Day

• April 25: National Telephone Day // National Pet Parents Day

• April 26: National Kids and Pets Day // World Intellectual Property Day

• April 27: National Tell a Story Day

• April 28: National Great Poetry Reading Day // National Superhero Day // Denim Day

• April 29: National Shrimp Scampi Day // International Dance Day

• April 30: National Bubble Tea Day // National Honesty Day // National Hairstylist Appreciate Day // National Military Brats Day

How-to share these without seeming cheesy

Here are a few examples:

April 4: National Hug a Person day

• Don’t: Only share a picture of you hugging a person with a #nationalhugaday caption or write a blog post about the national day.

• Instead: Share a photo, carousel, video montage, or reel of you hugging your favorite people from the past or present. Tell a story about what those individuals mean to you. We live in a panny right now, so share the last time you hugged your grandmother or your best friend who lives in another state. You can take this piece of content and turn it into a blog post to share more details.

April 16: National Wear Your Pajamas to Work day

• Don’t: Share a photo of you WFH in your latest PJ set or talk about working from home during the pandemic (too many people are doing this right now, the goal is to stand out)

• Instead: Share your last five WFH comfy looks that can double as PJs and OOTD; share where you got these looks from in a blog post. Or share a behind-the-scenes look at your workday which happens to include your PJs.

Ok last one

April 25: National Telephone Day

• Don’t: Tell a story about how you are Zoomed out, and you much rather have phone conversations (again, folks are already doing this).

• Instead: Take a walk down memory lane and share a story (and picture if you have it) about your first phone. Or tell a story with a supporting picture of the last impactful conversation you had. Maybe your bestie helped drag you out of a slump; maybe you received some terrible news; did you land a dream client? This is how to celebrate this day!

Ok, are we picking up what I am putting down? Great! 👍🏽

Check back at the end of April for May's National Holidays.

Note, there are way more month and day holidays. I only included the ones that I found relevant. If you want to celebrate safety pins on April 10 or hug a plumber on April 25, you are going to have to do that research on your own.