I don't know how or who started the national holiday trends, but they are here. And since they are here, we might as well capitalize on the ones that align with your business strategy.
Part of trending and brand building starts with linking yourself to something that is already being talked about. Hence why everyone jumps on every single social media challenge in hopes of their version of it catches steam.
This gets old, quick.
So instead of spending your precious time learning a new dance or perfectly positioning your fingers in mid-air so you can make words magically appear, why not create content around something that is already being talked about.
Here are some holidays you can build messaging around.
National Month of Hope
National Financial Literacy Month
National Internship Awareness Month
Lawn and Garden Month
National Couple Appreciate month
National Decorating Month
National Garden Month
National Humor Month
National Jazz Appreciate Month
National Straw Hat Month
National Poetry Month
National Volunteer Month
Stress Awareness Month
April 1: April Fools Day // National Burrito Day
April 2: National Reconciliation Day // Good Friday
April 3: National Chocolate Mousse Day // National Love Our Children Day // National Handmade Day // International Pillow Fight Day
April 4: National Hug a Person Day // National Vitamin C Day // Easter
April 5: National Read a Road Map Day // National Caramel Day
April 6: National Student-Athlete Day
April 7: National Walking Day // National Beer Day // National No Housework Day
April 8: National Empanada Day
April 9: National Cherish an Antique Day // National Unicorn Day
April 10: Encourage a Young Writer Day // National Siblings Day
April 11: National Pet Day
April 12: National Grilled Cheese Sandwich Day
April 13: National Scrabble Day
April 14: National Ex-Spouse Day (whoa) // National Gardening Day // National Reach as High as You Can Day // Look up at the Sky Day // International Moment of Laughter Day
April 15: National Take a Wild Guess // National Tax Day // World Art Day
April 16: National Wear Your Pajamas to Work Day
April 17: National Haiku Poetry Day
April 18: National Columnists' Day // International Amateur Radio Day
April 19: National Hanging Out Day
April 20: National Look like Day // National Pineapple Upside Down Cale Day // Weed Day
April 21: National Kindergarten Day // National Administrative Professionals Day
April 22: National Earth Day // International Mother Earth Day // National Teach Children to Save Day
April 23: National Picnic Day // National Take a Chance Day // National Take our Children to Work Day // World Book & Copyright Day
April 24: Fashion Revolution Day
April 25: National Telephone Day // National Pet Parents Day
April 26: National Kids and Pets Day // World Intellectual Property Day
April 27: National Tell a Story Day
April 28: National Great Poetry Reading Day // National Superhero Day // Denim Day
April 29: National Shrimp Scampi Day // International Dance Day
April 30: National Bubble Tea Day // National Honesty Day // National Hairstylist Appreciate Day // National Military Brats Day
How-to share these without seeming cheesy
Here are a few examples:
April 4: National Hug a Person day
Don’t: Only share a picture of you hugging a person with a #nationalhugaday caption or write a blog post about the national day.
Instead: Share a photo, carousel, video montage, or reel of you hugging your favorite people from the past or present. Tell a story about what those individuals mean to you. We live in a panny right now, so share the last time you hugged your grandmother or your best friend who lives in another state. You can take this piece of content and turn it into a blog post to share more details.
April 16: National Wear Your Pajamas to Work day
Don’t: Share a photo of you WFH in your latest PJ set or talk about working from home during the pandemic (too many people are doing this right now, the goal is to stand out)
Instead: Share your last five WFH comfy looks that can double as PJs and OOTD; share where you got these looks from in a blog post. Or share a behind-the-scenes look at your workday which happens to include your PJs.
Ok last one
April 25: National Telephone Day
Don’t: Tell a story about how you are Zoomed out, and you much rather have phone conversations (again, folks are already doing this).
Instead: Take a walk down memory lane and share a story (and picture if you have it) about your first phone. Or tell a story with a supporting picture of the last impactful conversation you had. Maybe your bestie helped drag you out of a slump; maybe you received some terrible news; did you land a dream client? This is how to celebrate this day!
Ok, are we picking up what I am putting down? Great! 👍🏽
Check back at the end of April for May's National Holidays.